Wilhelm, J. (2002). Getting boys to read: it’s the context! It’s not the text type so much as the situation that determines why and how boys engage with reading. Scholastic Instructor 16-18.
Wilhelm contends that when trying to engage boys in reading, it has more to do with the content than the pictures, text type, or look of a book. Engaging material for boys makes connections with them and their lives. Engaging reading allows boys to see themselves and their concerns in the text they’re reading.