Sullo, B. (2007) Helping students value learning. In Activating the desire to learn (pp. 42-54). Alexandria, VA: ASCD
Here Sullo, recognizing that identifying “good feelings” related to success is key to triggering intrinsic motivation relates a story about a fictitious counselor and student to tell a story about how to move from rewards to a more intrinsic motivation model to get Paul to value school and learning and thus work harder without the extrinsic reward.